The effect of green advertising and environmental ethics on consumer purchase behavior
Purpose: This article aims to examine the effect of green advertising and environmental ethics perceptions on consumer purchasing behavior. Methodology: In the method of the research, correlation and regression analyzes were performed with the data of 342 participants using the SPSS 26 program. Rese...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
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Centro Federal de Educação Tecnológica Celso Suckow da Fonseca
2022-05-01
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| Series: | Revista Produção e Desenvolvimento |
| Subjects: | |
| Online Access: | https://revistas.cefet-rj.br/index.php/producaoedesenvolvimento/article/view/597 |