Identification of Usefulness for Online Reviews Based on Grounded Theory and Multilayer Perceptron Neural Network

In the context of the continuous development of e-commerce platforms and consumer shopping patterns, online reviews of goods are increasing. At the same time, its commercial value is self-evident, and many merchants and consumers manipulate online reviews for profit purposes. Therefore, a method bas...

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Bibliographic Details
Main Authors: Jiani Hou, Aimin Zhu
Format: Article
Language:English
Published: MDPI AG 2023-04-01
Series:Applied Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3417/13/9/5321