THE EFFECT OF PERCEIVED BRAND LEADERSHIP TOWARDS CONSUMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE WEBSITE
This study tries to show the effect of brand leadership towards consumer satisfaction and repurchase intentions on e-commerce website. It is based on the concepts and theories of all research variables and empirical facts which are then formulated into hypotheses. Data analysis methods used are desc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2020-01-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2020-01/article_08.pdf |