THE EFFECT OF PERCEIVED BRAND LEADERSHIP TOWARDS CONSUMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE WEBSITE

THE EFFECT OF PERCEIVED BRAND LEADERSHIP TOWARDS CONSUMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE WEBSITE

This study tries to show the effect of brand leadership towards consumer satisfaction and repurchase intentions on e-commerce website. It is based on the concepts and theories of all research variables and empirical facts which are then formulated into hypotheses. Data analysis methods used are desc...

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Bibliographic Details
Main Authors: Bhuanaputra K.W., Giantari I G.A.K.
Format: Article
Language:English
Published: iVolga Press 2020-01-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
perceived brand leadership
customer satisfaction
repurchases intention
e-commerce
Online Access:https://rjoas.com/issue-2020-01/article_08.pdf

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