Singing Corporate Social Responsibility: A Multimodal Analysis of the 2018 Budweiser Super Bowl Commercial
The 2018 Super Bowl Commercial of the Budweiser Beer is entitled “Stand by You” and revolves around the pluriannual Water Donation Program of the Anheuser-Busch brewing company. The video features images of the employees of the Budweiser Cartersville, GA brewery organizing the emergency drinking wat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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LED - Edizioni Universitarie di Lettere Economia Diritto
2020-07-01
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| Series: | Linguae &: Rivista di Lingue e Culture Moderne |
| Subjects: | |
| Online Access: | https://www.ledonline.it/index.php/linguae/article/view/1916 |