Restyling museum role and activities: European best practices towards a new strategic fit
Challenged by market pressures and enduring funding constraints, museums are actually asked to reassess their traditional role of heritage custodians, rather becoming “more entrepreneurial”. The service orientation (Alcaraz et al, 2009) has become pivotal in the new museum management, by ensuring a...
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| Format: | Article |
| Language: | English |
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eum edizioni università di macerata
2011-12-01
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| Series: | Il Capitale Culturale: Studies on the Value of Cultural Heritage |
| Online Access: | http://riviste.unimc.it/index.php/cap-cult/article/view/99 |