The effect of the customer's perception of the shopping center and the individual image on their loyalty and their contribution to the role of environmental moderation (Case study: HyperStar chain customers in Tehran province)
Long-term relationships with customers in different sectors, especially in the retail industry, have been accepted as a principle for profitability. Due to the growing importance of the customer and its emergence as the most important competitive advantage, it is imperative that businesses, includin...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2018-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_60892_b27bdf82b4dcf10dc6fd4aa9a78e2732.pdf |