ADVERTISING MESSAGES FOR A FINANCIAL SERVICE PROVIDER: CREATION AND ANALYSIS OF THE EFFECTIVENESS
The paper presents the process of creating and testing three advertising messages in order to select the most effective way to promote a non-banking financial company on a new targeted market represented by online retailers. As a result of a brainstorming session, three concepts were identified for...
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| Format: | Article |
| Language: | English |
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University of Oradea Publishing House
2024-03-01
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| Series: | Oradea Journal of Business and Economics |
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| Online Access: | https://ojbe.steconomiceuoradea.ro/wp-content/uploads/2024/03/OJBE-91-156-164.pdf |