ADVERTISING MESSAGES FOR A FINANCIAL SERVICE PROVIDER: CREATION AND ANALYSIS OF THE EFFECTIVENESS
The paper presents the process of creating and testing three advertising messages in order to select the most effective way to promote a non-banking financial company on a new targeted market represented by online retailers. As a result of a brainstorming session, three concepts were identified for...
Main Author: | Grigore FUSU |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Oradea Publishing House
2024-03-01
|
Series: | Oradea Journal of Business and Economics |
Subjects: | |
Online Access: | https://ojbe.steconomiceuoradea.ro/wp-content/uploads/2024/03/OJBE-91-156-164.pdf |
Similar Items
-
Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
by: Margarita De-Miguel-Guzmán, et al.
Published: (2020-01-01) -
Determination and Measurement of Post Advertising Effectiveness in Instagram Using Cri Method
by: Hermawan Junianto Irsan, et al.
Published: (2021-09-01) -
Features of Formation of Advertising Creativity
by: Nadiia Lysytsia, et al.
Published: (2021-07-01) -
Advertising /
by: 339525 Norris, James S.
Published: (1990) -
151 quick ideas for advertising on a shoestring /
by: 501494 Joachim, Jean C.
Published: (c200)