Reducing Status Quo Bias in Choice Experiments
To secure the validity and applicability of stated preference measures in economic analysis, hypothetical preferences must mimic real life preferences. For instance, people have a propensity to prefer what they already have when presented with alternatives that, all things being equal, seem to be su...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Oslo
2015-01-01
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| Series: | Nordic Journal of Health Economics |
| Subjects: | |
| Online Access: | https://journals.uio.no/NJHE/article/view/645 |