Artificial Intelligence and Marketing. Ethical Dilemmas in the Bulgarian Professional Environment
Artificial intelligence (AI) is revolutionizing marketing by analyzing large volumes of data, deriving trends and patterns in consumer behavior and the business environment, automating routine tasks, etc. The entry of AI into marketing seriously raises the question of its ethical and responsible...
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| Format: | Article |
| Language: | Bulgarian |
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South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education"
2024-12-01
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| Series: | Проблеми на постмодерността |
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| Online Access: | https://pmpjournal.org/index.php/pmp/article/view/434 |