Ecotourists’ satisfaction and dissatisfaction: asymmetric effects of service attributes

Ecotourists’ satisfaction and dissatisfaction: asymmetric effects of service attributes

Purpose – The purpose of this paper is to identify and classify ecotourism service elements according to their instrumentality to customer satisfaction. Design/methodology/approach – Drawing on the ECOSERV model, the authors conduct further qualitative and quantitative research to find additional di...

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Bibliographic Details
Main Authors: Vo Thi Ngoc Thuy, Hoang Doan Phuong Thao
Format: Article
Language:English
Published: Emerald Publishing 2019-10-01
Series:Journal of Asian Business and Economic Studies
Subjects:
satisfaction
kano model
categorization
ecotourism
ecoserv
asymmetrical weights
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JABES-07-2018-0051/full/pdf?title=ecotourists-satisfaction-and-dissatisfaction-asymmetric-effects-of-service-attributes

Internet

https://www.emerald.com/insight/content/doi/10.1108/JABES-07-2018-0051/full/pdf?title=ecotourists-satisfaction-and-dissatisfaction-asymmetric-effects-of-service-attributes

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