Brand and advertising in “family portrait”: youth on the scene
In order to evaluate the extent in which the Dolce & Gabbana brand proposes youth as a value, in printed advertising with “family portrait”, this paper treats the role of brands in contemporary discussing the notion of “culture-world”; it presents aspects of periodization of life across multiple...
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing
2014-08-01
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| Series: | Comunicação, Mídia e Consumo |
| Subjects: | |
| Online Access: | http://revistacmc.espm.br/index.php/revistacmc/article/view/696 |