Analysis of consumer behaviour variables influencing the adoption of mobile banking
Mobile technology advances have created additional opportunities for the banking sector and benefits for consumers. The paper examines the relationship between customer experience and satisfaction, usage intention and brand loyalty in the context of mobile banking. In particular, customer experience...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Ural State University of Economics
2023-03-01
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| Series: | Управленец |
| Subjects: | |
| Online Access: | https://upravlenets.usue.ru/en/issues-2023/1210 |