Marketing and change management in the services sector
The service sector is a key driver of the modern economy, but the area of marketing is still not sufficiently researched. Services differ from products in many characteristics, so their planning, organization and control deserve great attention. On the other hand, many marketing experts state that p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Viša ekonomska škola Peć, Leposavić
2021-01-01
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| Series: | Ekonomski Signali |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2021/1452-44572101013D.pdf |