Marketing and change management in the services sector
The service sector is a key driver of the modern economy, but the area of marketing is still not sufficiently researched. Services differ from products in many characteristics, so their planning, organization and control deserve great attention. On the other hand, many marketing experts state that p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Viša ekonomska škola Peć, Leposavić
2021-01-01
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| Series: | Ekonomski Signali |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2021/1452-44572101013D.pdf |
| _version_ | 1818332389068242944 |
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| author | Dašić Dejan Ristić Predrag Zlatković Miodrag |
| author_facet | Dašić Dejan Ristić Predrag Zlatković Miodrag |
| author_sort | Dašić Dejan |
| collection | DOAJ |
| description | The service sector is a key driver of the modern economy, but the area of marketing is still not sufficiently researched. Services differ from products in many characteristics, so their planning, organization and control deserve great attention. On the other hand, many marketing experts state that product brands are increasingly taking on elements of services, because customers do not view the product only as a product, but a compilation of products and services that goes with the product. The needs of modern customers are changing rapidly, and innovating services that meet the wishes and expectations of customers is a key issue. |
| first_indexed | 2024-12-13T13:34:58Z |
| format | Article |
| id | doaj.art-fda150b57b57442fb0d76404665edcbf |
| institution | Directory Open Access Journal |
| issn | 1452-4457 2560-3302 |
| language | English |
| last_indexed | 2024-12-13T13:34:58Z |
| publishDate | 2021-01-01 |
| publisher | Viša ekonomska škola Peć, Leposavić |
| record_format | Article |
| series | Ekonomski Signali |
| spelling | doaj.art-fda150b57b57442fb0d76404665edcbf2022-12-21T23:43:59ZengViša ekonomska škola Peć, LeposavićEkonomski Signali1452-44572560-33022021-01-01161132510.5937/ekonsig2101013D1452-44572101013DMarketing and change management in the services sectorDašić Dejan0https://orcid.org/0000-0002-8245-1117Ristić Predrag1Zlatković Miodrag2Banking and Auditing Alfa BK University, Faculty of Finance, Belgrade, SerbiaUnion-Nikola Tesla University, Faculty of Law, Security and Management Konstantin Veliki, Belgrade, SerbiaUnion-Nikola Tesla University, Faculty of Law, Security and Management Konstantin Veliki, Belgrade, SerbiaThe service sector is a key driver of the modern economy, but the area of marketing is still not sufficiently researched. Services differ from products in many characteristics, so their planning, organization and control deserve great attention. On the other hand, many marketing experts state that product brands are increasingly taking on elements of services, because customers do not view the product only as a product, but a compilation of products and services that goes with the product. The needs of modern customers are changing rapidly, and innovating services that meet the wishes and expectations of customers is a key issue.https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2021/1452-44572101013D.pdfservicesmarketingmodern economyquality |
| spellingShingle | Dašić Dejan Ristić Predrag Zlatković Miodrag Marketing and change management in the services sector Ekonomski Signali services marketing modern economy quality |
| title | Marketing and change management in the services sector |
| title_full | Marketing and change management in the services sector |
| title_fullStr | Marketing and change management in the services sector |
| title_full_unstemmed | Marketing and change management in the services sector |
| title_short | Marketing and change management in the services sector |
| title_sort | marketing and change management in the services sector |
| topic | services marketing modern economy quality |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2021/1452-44572101013D.pdf |
| work_keys_str_mv | AT dasicdejan marketingandchangemanagementintheservicessector AT risticpredrag marketingandchangemanagementintheservicessector AT zlatkovicmiodrag marketingandchangemanagementintheservicessector |