The effect of touch simulation in virtual reality shopping

The effect of touch simulation in virtual reality shopping

Abstract This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are...

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Bibliographic Details
Main Authors: Ha Kyung Lee, Namhee Yoon, Dooyoung Choi
Format: Article
Language:English
Published: SpringerOpen 2022-10-01
Series:Fashion and Textiles
Subjects:
Virtual reality (VR)
VR store
Touch simulation
Self-efficacy
Pleasure
VR store satisfaction
Online Access:https://doi.org/10.1186/s40691-022-00312-w

Internet

https://doi.org/10.1186/s40691-022-00312-w

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