TV Series and Social Media: Powerful Engagement Factors in Mobile Video Games
The free-to-play business model has become hegemonic in the mobile video game industry, displacing the traditional paid content model that was the norm until the appearance of manufacturers’ app stores. Companies attempt to monetize these games by means of in-game micro-transactions and in-game adve...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Internacional de La Rioja (UNIR)
2018-12-01
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| Series: | International Journal of Interactive Multimedia and Artificial Intelligence |
| Subjects: | |
| Online Access: | http://www.ijimai.org/journal/node/2708 |