Business leadership in the digital age: IKEA’s story in the retail and consumer sector
The study aimed to assess the digital leadership strategies, methods, and technological emphasis that contribute to IKEA’s successes in its digital leadership journey. The study utilized a qualitative case study methodology, drawing upon published sources such as recorded interviews, documentaries,...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co., Ltd.
2024-05-01
|
| Series: | Green Technologies and Sustainability |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2949736124000083 |