Business leadership in the digital age: IKEA’s story in the retail and consumer sector
The study aimed to assess the digital leadership strategies, methods, and technological emphasis that contribute to IKEA’s successes in its digital leadership journey. The study utilized a qualitative case study methodology, drawing upon published sources such as recorded interviews, documentaries,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co., Ltd.
2024-05-01
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| Series: | Green Technologies and Sustainability |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2949736124000083 |
| _version_ | 1797292934422331392 |
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| author | Md. Rahat Khan Udayshankar Sarkar |
| author_facet | Md. Rahat Khan Udayshankar Sarkar |
| author_sort | Md. Rahat Khan |
| collection | DOAJ |
| description | The study aimed to assess the digital leadership strategies, methods, and technological emphasis that contribute to IKEA’s successes in its digital leadership journey. The study utilized a qualitative case study methodology, drawing upon published sources such as recorded interviews, documentaries, retail and consumer industry observations, and relevant literature on IKEA and the retail and consumer business. Findings demonstrate several strategic orientations, philosophies, and tactics employed by IKEA to achieve digital leadership excellence. A comparative analysis of digital leadership between IKEA and some global R&C businesses reveals IKEA’s strategic uniqueness in digitalization. The research concludes by proposing a process model that identifies several factors, including networking, customer understanding, marketing strategies, talented HR specialists, and smart technologies for operations. By applying change management theories, manufacturing theories, and innovation theories, these factors can potentially contribute to achieving success in digital leadership. The study tries to triangulate digital leadership strategies, management thoughts, and R&C business operations. |
| first_indexed | 2024-03-07T20:03:40Z |
| format | Article |
| id | doaj.art-fdb4c2a18e4e4e8c92738ed84c44d974 |
| institution | Directory Open Access Journal |
| issn | 2949-7361 |
| language | English |
| last_indexed | 2024-03-07T20:03:40Z |
| publishDate | 2024-05-01 |
| publisher | KeAi Communications Co., Ltd. |
| record_format | Article |
| series | Green Technologies and Sustainability |
| spelling | doaj.art-fdb4c2a18e4e4e8c92738ed84c44d9742024-02-28T05:14:42ZengKeAi Communications Co., Ltd.Green Technologies and Sustainability2949-73612024-05-0122100081Business leadership in the digital age: IKEA’s story in the retail and consumer sectorMd. Rahat Khan0Udayshankar Sarkar1Army Institute of Business Administration (Army IBA), Savar (An Affiliated Institute of Bangladesh University of Professionals), Savar Cantonment, Dhaka 1344, Bangladesh; Department of Marketing, Faculty of Business Studies, Jagannath University, 9-10, Chittaranjan Avenue, Dhaka 1100, Bangladesh; Corresponding author at: Army Institute of Business Administration (Army IBA), Savar (An Affiliated Institute of Bangladesh University of Professionals), Savar Cantonment, Dhaka 1344, Bangladesh.Department of Business Administration, City University, Khagan, Birulia, Savar, Dhaka, 1216, BangladeshThe study aimed to assess the digital leadership strategies, methods, and technological emphasis that contribute to IKEA’s successes in its digital leadership journey. The study utilized a qualitative case study methodology, drawing upon published sources such as recorded interviews, documentaries, retail and consumer industry observations, and relevant literature on IKEA and the retail and consumer business. Findings demonstrate several strategic orientations, philosophies, and tactics employed by IKEA to achieve digital leadership excellence. A comparative analysis of digital leadership between IKEA and some global R&C businesses reveals IKEA’s strategic uniqueness in digitalization. The research concludes by proposing a process model that identifies several factors, including networking, customer understanding, marketing strategies, talented HR specialists, and smart technologies for operations. By applying change management theories, manufacturing theories, and innovation theories, these factors can potentially contribute to achieving success in digital leadership. The study tries to triangulate digital leadership strategies, management thoughts, and R&C business operations.http://www.sciencedirect.com/science/article/pii/S2949736124000083Digital leadershipQualitative case researchRetail and consumer businessIKEA |
| spellingShingle | Md. Rahat Khan Udayshankar Sarkar Business leadership in the digital age: IKEA’s story in the retail and consumer sector Green Technologies and Sustainability Digital leadership Qualitative case research Retail and consumer business IKEA |
| title | Business leadership in the digital age: IKEA’s story in the retail and consumer sector |
| title_full | Business leadership in the digital age: IKEA’s story in the retail and consumer sector |
| title_fullStr | Business leadership in the digital age: IKEA’s story in the retail and consumer sector |
| title_full_unstemmed | Business leadership in the digital age: IKEA’s story in the retail and consumer sector |
| title_short | Business leadership in the digital age: IKEA’s story in the retail and consumer sector |
| title_sort | business leadership in the digital age ikea s story in the retail and consumer sector |
| topic | Digital leadership Qualitative case research Retail and consumer business IKEA |
| url | http://www.sciencedirect.com/science/article/pii/S2949736124000083 |
| work_keys_str_mv | AT mdrahatkhan businessleadershipinthedigitalageikeasstoryintheretailandconsumersector AT udayshankarsarkar businessleadershipinthedigitalageikeasstoryintheretailandconsumersector |