MARKETING TRENDS AND STRATEGIC MANAGEMENT IN DESTINATION DEVELOPMENT
This paper examines the concept of the destination in strategic tourism develop- ment. It will then look at international best practice and how the SVP/ Hudson Model can be used as a tool to shape the planning, management and marketing of tourism destinations. This analysis will include a review of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2009-11-01
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| Series: | Sport Mont |
| Subjects: | |
| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SportMont_Nov_2009_Mihic_190-194.pdf |