Investigation of the Effects of Social Capital on Information/Knowledge-Sharing Behavior that Drives Gen Z Purchase Intentions through Social Commerce

Investigation of the Effects of Social Capital on Information/Knowledge-Sharing Behavior that Drives Gen Z Purchase Intentions through Social Commerce

This study investigates the impact of social capital theory in social networks on consumer decision-making, highlighting the importance of product features and peer preferences. It identifies a research gap in understanding the effects of structural, relational, and cognitive capital, emphasizing th...

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Bibliographic Details
Main Authors: Endy Gunanto Marsasi, Sarah Barqiah, Yenni Kurnia Gusti
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2024-01-01
Series:Media Ekonomi dan Manajemen
Subjects:
social capital
knowledge sharing
purchase intention
structural capital
cognitive capital
relational capital
Online Access:http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4200

Internet

http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4200

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