THE ROLE OF MOBILE APPS IN DESTINATION MARKETING AND BRANDING
Since the turn of the millennium, mobile applications have played an increasingly mportant role in destination marketing and branding. Official destination apps are specific media channels designed to communicate the unique characteristics of a destination and influence visitors’ perceptions of the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Babes-Bolyai University, Cluj-Napoca
2022-05-01
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| Series: | Territorial Identity and Development |
| Subjects: | |
| Online Access: | http://territorial-identity.ro/wp-content/uploads/2022/10/6_Benedek_Szollosi_TID_1_2022.pdf |