THE ROLE OF QUALITY IN MAKING PURCHASING DECISIONS ON THE EXAMPLE OF MEAT AND CURED MEAT PURCHASING CONSUMERS
The paper discusses the concept of quality and the factors that it consist of. It takes into account the role of the consumer in the formation of the product quality. It presents the basic quality assurance systems used in food production. Purchasing decision-making process and its implica...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2015-03-01
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| Series: | Journal of Agribusiness and Rural Development |
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| Online Access: | http://www.jard.edu.pl/tom35/zeszyt1/art_4.pdf |