Eco-consumer standards for people with complex purchasing behaviour

Green marketing relevance is recognised worldwide and is confirmed not only by the media, but also by international organisations such as the United Nations, WHO, etc. One way of applying the ecological approach is to develop an ecological consumption standard and to promote an ecological behaviour...

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Bibliographic Details
Main Authors: Luneva Elena A., Rebrova Natalia P., Frik Olga V.
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/57/e3sconf_ebwff2023_06054.pdf