Factors Influencing Consumer Behavior and Prospective Purchase Decisions in a Dynamic Pricing Environment—An Exploratory Factor Analysis Approach

Factors Influencing Consumer Behavior and Prospective Purchase Decisions in a Dynamic Pricing Environment—An Exploratory Factor Analysis Approach

The rapid advancements in information and communication technology during the third industrial revolution of the late 20th century has marked the beginning of a new era in the retail sector with the introduction of E-commerce. The dawn of the new century witnessed industry 4.0, revolutionizing all a...

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Bibliographic Details
Main Authors: Vijay Victor, Jose Joy Thoppan, Robert Jeyakumar Nathan, Fekete Farkas Maria
Format: Article
Language:English
Published: MDPI AG 2018-09-01
Series:Social Sciences
Subjects:
dynamic pricing
E-commerce
industry 4.0
big data
consumer behavior
India
Online Access:http://www.mdpi.com/2076-0760/7/9/153

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http://www.mdpi.com/2076-0760/7/9/153

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