Event Analysis: a Component in Training of Modern PR Professionals
The article aims at highlighting the peculiarities of event analysis and its use in training of future PR professionals. Theoretical approaches to the essential meaning of event analysis are summed up; the notion of “event analysis” is defined from the perspective of social communication theory. Als...
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| Format: | Article |
| Language: | English |
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Borys Grinchenko Kyiv Metropolitan University
2016-12-01
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| Series: | Інтегровані комунікації |
| Subjects: | |
| Online Access: | https://intcom.kubg.edu.ua/index.php/journal/article/view/38 |