Quality function deployment (QFD) in the initial stages of the development of a car odorizer

This paper presents an application of QFD (Quality Function Deployment), whose objective was to identify and translate into quality requirements, the demands of users of a car air freshener. The development is presented and discussed from market research to planning of quality improvement. The metho...

Full description

Bibliographic Details
Main Authors: Carlos Eduardo Appolo Unterleider, Miguel Afonso Sellitto
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2012-06-01
Series:Revista Produção Online
Subjects:
Online Access:http://producaoonline.org.br/rpo/article/view/848