Consumer perception: attributes considered important in packaging
Packaging has been considered the main vehicle for sales, brand building and product identity, since it is the first contact with the product that the consumer has, it is fundamental when choosing and buying a product. In this sense, the packaging is a silent salesperson, because it is up to the pac...
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Universidade Federal de Santa Catarina
2012-08-01
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| coleção: | Revista Produção Online |
| Assuntos: | |
| Acesso em linha: | http://producaoonline.org.br/rpo/article/view/962 |