The role of integrated marketing communication, ecological knowledge and co-creation of value toward visitor satisfaction in the hotel industry
This research aims to examine the effect of integrated marketing communication on visitor satisfaction mediated by ecological knowledge and co-creation of value. Respondents in this study were 150 tourists who have stayed at hotels in Yogyakarta. This research has five hypotheses. The analytical te...
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2023-03-01
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| Series: | Asian Management and Business Review |
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| Online Access: | https://journal.uii.ac.id/AMBR/article/view/24129 |