The Neural and Psychological Processes of Peer-Influenced Online Donation Decision: An Event-Related Potential Study
With the rapid development of information and communication technology (ICT), social media-based donation platforms emerged.1 These platforms innovatively demonstrate peer information (e.g., number of donated peers) on the donation page, which inevitably brings the peer influence into donors’ donati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-05-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.899233/full |