A Consumer Segmentation Study for Meat and Meat Alternatives in Switzerland

The aim of this study was to identify consumer groups regarding meat and meat alternatives, which are homogeneous in themselves but very different from one another. To date, the literature has analysed the attitudes towards, and the motives behind, the consumption of meat and meat alternatives. Howe...

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Bibliographic Details
Main Authors: Franziska Götze, Thomas A. Brunner
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/10/6/1273