The Influence of Parent’s Perception and Involvement in Purchasing Decision of Toys For Children
Toys are "the closest children’s friend" and become an integral part of their play world. Toys are a source of joy for children, but they can be risky and dangerous. This study aimed to analyze the influence of family characteristics, perception, and parental involvement on purchasing deci...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2016-02-01
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| Series: | Journal of Consumer Sciences |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/11307 |