The Role of Relationship marketing and its dimensions on costumer’s appreciation and consumer’s behavior of Saipa representatives

Abstract Using relationship marketing is an increasing for earn profit in organizations / companies. In today's world the use of this kind of marketing is possible for mar keters along with conception of correct consumer's behavior and timely resolve and optimize their demand and need. Thi...

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Bibliographic Details
Main Authors: Somayeh Saebnia, Mohammad Feizi
Format: Article
Language:fas
Published: University of Sistan and Baluchestan 2018-11-01
Series:پژوهش‌های مدیریت عمومی
Subjects:
Online Access:https://jmr.usb.ac.ir/article_4457_b6cf6786ee2995d1024caa2a094bd58d.pdf