MANIPULATION AS A MARKETING STRATEGY: A CRITICAL DISCOURSE ANALYSIS OF BILLBOARDS IN GHANA
The discourse of advertising has provided a fertile ground for scholars with keen interest in the effects persuasive rhetoric has on both the emotional and the psychological dispositions of people. This study focused on one particular type of advertisement, the billboard advertisement. The aim of th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zibeline International
2022-10-01
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| Series: | Malaysian E Commerce Journal |
| Subjects: | |
| Online Access: | https://myecommerecejournal.com/wp-content/uploads/2022-issue2/2mecj2022-96-100.pdf |