PENGARUH KINERJA PRODUK, PELAYANAN DAN SUMBERDAYA MANUSIA TERHADAP NIAT PEMBELIAN ULANG MELALUI CITRA PERUSAHAAN DAN KEPUASAN PELANGGAN PT ASURANSI JIWASRAYA

PENGARUH KINERJA PRODUK, PELAYANAN DAN SUMBERDAYA MANUSIA TERHADAP NIAT PEMBELIAN ULANG MELALUI CITRA PERUSAHAAN DAN KEPUASAN PELANGGAN PT ASURANSI JIWASRAYA

The objectives of this study are to examine the effects of product, service and human resource performances on repurchasing intention through company image and customer satisfaction of PT Asuransi Jiwasraya. 115 customers from 245 customers of six branch offices of PT Asuransi Jiwasraya Surabaya Reg...

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Bibliographic Details
Main Author: Ida Aju Brahma Ratih
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya 2018-09-01
Series:Ekuitas: Jurnal Ekonomi dan Keuangan
Subjects:
product performance
service performance
human resource performance
company image
customer satisfaction
repurchase intention
Online Access:https://ejournal.stiesia.ac.id/ekuitas/article/view/292

Internet

https://ejournal.stiesia.ac.id/ekuitas/article/view/292

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