Recycling sound in Commercials

Commercials offer the opportunity for intergenerational memory and impinge on cultural memory. TV commercials for foodstuffs often make reference to past times as a way of authenticating products. This is frequently achieved using visual cues, but in this paper I would like to demonstrate how such r...

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Bibliographic Details
Main Author: Charlotte Rørdam Larsen
Format: Article
Language:English
Published: Royal Danish Library 2012-04-01
Series:SoundEffects
Subjects:
Online Access:https://www.soundeffects.dk/article/view/5184