Investigating Muslim non-consumers’ intention to use Islamic bank: perceived social value (PSV) and awareness
As a country with the largest Muslim population in the world, Indonesia has a greater market opportunity for Islamic bank than the conventional. When it compares with other Islamic countries, the market share of Islamic banks is still less appealing. This situation is certainly an interesting probl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2020-08-01
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| Series: | Jurnal Siasat Bisnis |
| Subjects: | |
| Online Access: | https://hmts.civil.uii.ac.id/JSB/article/view/15978 |