Investigating Muslim non-consumers’ intention to use Islamic bank: perceived social value (PSV) and awareness
As a country with the largest Muslim population in the world, Indonesia has a greater market opportunity for Islamic bank than the conventional. When it compares with other Islamic countries, the market share of Islamic banks is still less appealing. This situation is certainly an interesting probl...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2020-08-01
|
| Series: | Jurnal Siasat Bisnis |
| Subjects: | |
| Online Access: | https://hmts.civil.uii.ac.id/JSB/article/view/15978 |
| _version_ | 1828423056382492672 |
|---|---|
| author | Ery Dwi Pantari Hendy Mustiko Aji |
| author_facet | Ery Dwi Pantari Hendy Mustiko Aji |
| author_sort | Ery Dwi Pantari |
| collection | DOAJ |
| description |
As a country with the largest Muslim population in the world, Indonesia has a greater market opportunity for Islamic bank than the conventional. When it compares with other Islamic countries, the market share of Islamic banks is still less appealing. This situation is certainly an interesting problem to be researched. The purpose of this study is to examine the influence of subjective norms, awareness, perceived values, attitudes, and intentions to use Islamic banks based on the Theory of Planned Behavior. This study uses quantitative approach where the data is gathered by distributing the online and offline questionnaires. In total, there are 575 respondents collected. This study finds that Muslim non-customers’ intention to use Islamic banks is strongly affected by subjective norms, awareness, and attitudes. It is also found that perceived social value (PSV) does not significantly affect intention to use Islamic banks. This study argues that using Islamic bank is not something ‘special’ to gain social acceptance or positive image in society. It is also supported by the fact that most Muslims in Indonesia do not use Islamic banks.
|
| first_indexed | 2024-12-10T15:55:58Z |
| format | Article |
| id | doaj.art-fe90eead25a64f78b071f5f936ea0812 |
| institution | Directory Open Access Journal |
| issn | 0853-7666 2528-7001 |
| language | English |
| last_indexed | 2024-12-10T15:55:58Z |
| publishDate | 2020-08-01 |
| publisher | Universitas Islam Indonesia |
| record_format | Article |
| series | Jurnal Siasat Bisnis |
| spelling | doaj.art-fe90eead25a64f78b071f5f936ea08122022-12-22T01:42:38ZengUniversitas Islam IndonesiaJurnal Siasat Bisnis0853-76662528-70012020-08-01242Investigating Muslim non-consumers’ intention to use Islamic bank: perceived social value (PSV) and awarenessEry Dwi Pantari0Hendy Mustiko Aji1Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, IndonesiaFaculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia As a country with the largest Muslim population in the world, Indonesia has a greater market opportunity for Islamic bank than the conventional. When it compares with other Islamic countries, the market share of Islamic banks is still less appealing. This situation is certainly an interesting problem to be researched. The purpose of this study is to examine the influence of subjective norms, awareness, perceived values, attitudes, and intentions to use Islamic banks based on the Theory of Planned Behavior. This study uses quantitative approach where the data is gathered by distributing the online and offline questionnaires. In total, there are 575 respondents collected. This study finds that Muslim non-customers’ intention to use Islamic banks is strongly affected by subjective norms, awareness, and attitudes. It is also found that perceived social value (PSV) does not significantly affect intention to use Islamic banks. This study argues that using Islamic bank is not something ‘special’ to gain social acceptance or positive image in society. It is also supported by the fact that most Muslims in Indonesia do not use Islamic banks. https://hmts.civil.uii.ac.id/JSB/article/view/15978subjective normsawarenessperceived valuesattitudesintentions |
| spellingShingle | Ery Dwi Pantari Hendy Mustiko Aji Investigating Muslim non-consumers’ intention to use Islamic bank: perceived social value (PSV) and awareness Jurnal Siasat Bisnis subjective norms awareness perceived values attitudes intentions |
| title | Investigating Muslim non-consumers’ intention to use Islamic bank: perceived social value (PSV) and awareness |
| title_full | Investigating Muslim non-consumers’ intention to use Islamic bank: perceived social value (PSV) and awareness |
| title_fullStr | Investigating Muslim non-consumers’ intention to use Islamic bank: perceived social value (PSV) and awareness |
| title_full_unstemmed | Investigating Muslim non-consumers’ intention to use Islamic bank: perceived social value (PSV) and awareness |
| title_short | Investigating Muslim non-consumers’ intention to use Islamic bank: perceived social value (PSV) and awareness |
| title_sort | investigating muslim non consumers intention to use islamic bank perceived social value psv and awareness |
| topic | subjective norms awareness perceived values attitudes intentions |
| url | https://hmts.civil.uii.ac.id/JSB/article/view/15978 |
| work_keys_str_mv | AT erydwipantari investigatingmuslimnonconsumersintentiontouseislamicbankperceivedsocialvaluepsvandawareness AT hendymustikoaji investigatingmuslimnonconsumersintentiontouseislamicbankperceivedsocialvaluepsvandawareness |