The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks
Social networks as the new popular form and widely used communities, especially among Iranian users is a chance for exchanging ideas, interests and Personal preferences with friends. and it provides the possibility to access the largest number of customers (potential or actual) for all users, the o...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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Yazd University
2014-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_531_f6ed6c50f014ecec3421320b2cafceff.pdf |