The Influence of Online Customer Reviews and Prices on Product Purchasing Decisions Fashion on the Shopee Marketplace in Bekasi

The Influence of Online Customer Reviews and Prices on Product Purchasing Decisions Fashion on the Shopee Marketplace in Bekasi

This study aims to determine the effect of Online Customer reviews and Price on the decision to purchase Fashion products on the Shopee Marketplace in Bekasi. This study is quantitative research with the type of descriptive research. The data collection method used is a questionnaire. The population...

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Bibliographic Details
Main Authors:	Ayu Wulandari, Noviandari Sari Utami, Jufri Sarlata
Format:	Article
Language:	Indonesian
Published:	Institut Ilmu Sosial dan Manajemen STIAMI 2023-11-01
Series:	Majalah Ilmiah Bijak
Subjects:	e-wom online customer review pricing purchasing decisions
Online Access:	https://ojs.stiami.ac.id/index.php/bijak/article/view/3437

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