Word of Mouth sebagai Efek Respon Positif dari Kepuasan Konsumen dan Dampaknya pada Pembelian Kembali: Studi Kasus Mahasiswa sebagai Konsumen Yoghurt Activia
This research want to know word of mouth as respon positive effect from consumen satisfaction and impact to repurchase. Methodology used provement of statistical test, liket scala, and a path analysis. The data came from primer sources by cross section with quesioner amount one hundred participan. R...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2011-05-01
|
| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1154 |