Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto
This study aimed to examine the influence of religiosity, halal brand personality and subjective norms on the decision to buy cosmetics for adolescents in the city of Purwokerto. The study population was adolescents aged 17-25 years. A sample of 100 people was taken using purposive sampling method....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Darussalam Gontor
2020-12-01
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| Series: | Al Tijarah |
| Subjects: | |
| Online Access: | https://ejournal.unida.gontor.ac.id/index.php/altijarah/article/view/5605 |