Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto
This study aimed to examine the influence of religiosity, halal brand personality and subjective norms on the decision to buy cosmetics for adolescents in the city of Purwokerto. The study population was adolescents aged 17-25 years. A sample of 100 people was taken using purposive sampling method....
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| Format: | Article |
| Language: | English |
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Universitas Darussalam Gontor
2020-12-01
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| Series: | Al Tijarah |
| Subjects: | |
| Online Access: | https://ejournal.unida.gontor.ac.id/index.php/altijarah/article/view/5605 |
| _version_ | 1818529584336863232 |
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| author | Muchammad Agung Miftahuddin Ugung Dwi Aryo Wibowo Alfalisyado . Alfalisyado |
| author_facet | Muchammad Agung Miftahuddin Ugung Dwi Aryo Wibowo Alfalisyado . Alfalisyado |
| author_sort | Muchammad Agung Miftahuddin |
| collection | DOAJ |
| description | This study aimed to examine the influence of religiosity, halal brand personality and subjective norms on the decision to buy cosmetics for adolescents in the city of Purwokerto. The study population was adolescents aged 17-25 years. A sample of 100 people was taken using purposive sampling method. Hypothesis testing was carried out by structural equation modeling (SEM) PLS version 2.0. The results of the analysis indicate that religiosity, Halal Brand Personality and Subjective Norms have a significant effect on cosmetic purchasing decisions among adolescents in Purwokerto. |
| first_indexed | 2024-12-11T17:08:44Z |
| format | Article |
| id | doaj.art-feac449ba19a4479a4916f0226d46341 |
| institution | Directory Open Access Journal |
| issn | 2460-4089 2528-2948 |
| language | English |
| last_indexed | 2024-12-11T17:08:44Z |
| publishDate | 2020-12-01 |
| publisher | Universitas Darussalam Gontor |
| record_format | Article |
| series | Al Tijarah |
| spelling | doaj.art-feac449ba19a4479a4916f0226d463412022-12-22T00:57:36ZengUniversitas Darussalam GontorAl Tijarah2460-40892528-29482020-12-0163314210.21111/tijarah.v6i3.56052648Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota PurwokertoMuchammad Agung Miftahuddin0Ugung Dwi Aryo Wibowo1Alfalisyado . Alfalisyado2Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah PurwokertoFakultas Ekonomi dan Bisnis Universitas Muhammadiyah PurwokertoFakultas Ekonomi dan Bisnis Universitas Muhammadiyah PurwokertoThis study aimed to examine the influence of religiosity, halal brand personality and subjective norms on the decision to buy cosmetics for adolescents in the city of Purwokerto. The study population was adolescents aged 17-25 years. A sample of 100 people was taken using purposive sampling method. Hypothesis testing was carried out by structural equation modeling (SEM) PLS version 2.0. The results of the analysis indicate that religiosity, Halal Brand Personality and Subjective Norms have a significant effect on cosmetic purchasing decisions among adolescents in Purwokerto.https://ejournal.unida.gontor.ac.id/index.php/altijarah/article/view/5605religiosityhalal brand personalitysubjective norms and purchasing decisions |
| spellingShingle | Muchammad Agung Miftahuddin Ugung Dwi Aryo Wibowo Alfalisyado . Alfalisyado Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto Al Tijarah religiosity halal brand personality subjective norms and purchasing decisions |
| title | Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto |
| title_full | Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto |
| title_fullStr | Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto |
| title_full_unstemmed | Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto |
| title_short | Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto |
| title_sort | analisis religiusitas halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada remaja di kota purwokerto |
| topic | religiosity halal brand personality subjective norms and purchasing decisions |
| url | https://ejournal.unida.gontor.ac.id/index.php/altijarah/article/view/5605 |
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