Relevance Theory-based Cognitive Study on the Communication Effect of “China's Stories”

Telling the story of China and transmitting the voice of China has become a strategy to promote the national image and cultural soft power of China. Since its implementation in 2013, China has ushered in a significant change in communication ideas and approaches. This strategy also enriches the...

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Bibliographic Details
Main Author: Yang Xiaohong
Format: Article
Language:English
Published: Editorial Department of Contemporary Social Sciences 2017-11-01
Series:Contemporary Social Sciences
Subjects:
Online Access:https://css.researchcommons.org/cgi/viewcontent.cgi?article=1090&context=journal