CONJOINT ANALYSIS OF GREEN CONSUMER PREFERENCES FOR ELECTRONIC PRODUCTS
The paper deals with the environmentally friendly consumer behaviour and factors that influence green consumer purchasing. In order to explore the main determinants of green preferences for an electronic device, a choice-based conjoint analysis was applied, due to its power to force respondents to m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2022-06-01
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| Series: | International Journal for Quality Research |
| Subjects: | |
| Online Access: | http://ijqr.net/journal/v16-n2/14.pdf |