CONJOINT ANALYSIS OF GREEN CONSUMER PREFERENCES FOR ELECTRONIC PRODUCTS

CONJOINT ANALYSIS OF GREEN CONSUMER PREFERENCES FOR ELECTRONIC PRODUCTS

The paper deals with the environmentally friendly consumer behaviour and factors that influence green consumer purchasing. In order to explore the main determinants of green preferences for an electronic device, a choice-based conjoint analysis was applied, due to its power to force respondents to m...

Full description

Bibliographic Details
Main Authors: Isidora Kojcic, Marija Kuzmanovic
Format: Article
Language:English
Published: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2022-06-01
Series:International Journal for Quality Research
Subjects:
green purchase behaviour
choice-based conjoint analysis
preferences
utility
mwtp
Online Access:http://ijqr.net/journal/v16-n2/14.pdf

Similar Items

Similar Items