The role of the cognitive metaphor in the hybridisation of marketing and political discourses: An analysis of English-language political advertising
The present article is devoted to the metaphorical hybridisation of marketing and political discourses. The aim of the paper is to reveal the discursive characteristics shared by marketing and politics through an analysis of the cognitive metaphor as a factor and instrument of their hybridisation. T...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2021-06-01
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| Series: | Training, Language and Culture |
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| Online Access: | https://rudn.tlcjournal.org/archive/5(2)/5(2)-02.pdf |