ASSESSMENT OF EFFICIENCY AND EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS

ASSESSMENT OF EFFICIENCY AND EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS

Conceptual issues of measuring the efficiency and effectiveness of digital marketing communications are considered. The interrelation between digital marketing communications tools and business goals, marketing and communication goals of an organization is studied. The classification of efficiency a...

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Bibliographic Details
Main Authors: V. P. Semenov, A. G. Budrin, A. V. Soldatova
Format: Article
Language:English
Published: Saint Petersburg Electrotechnical University 2019-02-01
Series:Дискурс
Subjects:
digital маркетинговые коммуникации
показатели эффективности и результативности digital маркетинговых коммуникаций
затраты и результаты на маркетинговую деятельность
факторный анализ результатов применения digital маркетинговых коммуникаций
Online Access:https://discourse.elpub.ru/jour/article/view/258

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https://discourse.elpub.ru/jour/article/view/258

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