ASSESSMENT OF EFFICIENCY AND EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS

ASSESSMENT OF EFFICIENCY AND EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS

Conceptual issues of measuring the efficiency and effectiveness of digital marketing communications are considered. The interrelation between digital marketing communications tools and business goals, marketing and communication goals of an organization is studied. The classification of efficiency a...

Full description

Bibliographic Details
Main Authors:	V. P. Semenov, A. G. Budrin, A. V. Soldatova
Format:	Article
Language:	English
Published:	Saint Petersburg Electrotechnical University 2019-02-01
Series:	Дискурс
Subjects:	digital маркетинговые коммуникации показатели эффективности и результативности digital маркетинговых коммуникаций затраты и результаты на маркетинговую деятельность факторный анализ результатов применения digital маркетинговых коммуникаций
Online Access:	https://discourse.elpub.ru/jour/article/view/258

Similar Items

Features of the development strategy of marketing communications on the automotive market
by: Sh M Shurpaev
Published: (2011-03-01)

TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET
by: Vladimir A. Polyakov, et al.
Published: (2016-08-01)

MAKING MARKETING DECISIONS IN QUASIINTEGRATING BUSINESS ORGANIZATIONS BASED ON USING ECONOMIC ANALYSIS METHODS
by: V. P. Semenov, et al.
Published: (2017-04-01)

CONCEPTION OF COMPLEX ECONOMIC ANALYSIS OF MARKETING ACTIVITIES IN A COMPANY
by: V. P. Semenov, et al.
Published: (2016-04-01)

COMMUNICATION STRATEGIES OF AIRLINES IN THE RUSSIAN MARKET
by: A. N. Shtein
Published: (2014-11-01)

Channels of communication of firm
Published: (2020-01-01)

БРЕНДИНГ В ПОСТКРИЗИСНЫЙ ПЕРИОД.
by: А. Тулембаев, et al.
Published: (2015-09-01)

RECLAMEMIСS AND LINGUISTIC MARKETING AS NEW KNOWLEDGE AREAS
by: D S Sknarev
Published: (2016-12-01)

UNIVERSAL METHODS OF INFORMATIZATION OF MARKETING COMMUNICATIONS FOR EFFECTIVE DEVELOPMENTOF THE EDUCATIONAL ORGANIZATION
by: N A Zaslavskaya, et al.
Published: (2016-12-01)

Marketing in the XXI century
by: A. V. Balabanova
Published: (2020-01-01)

Improving the marketing activities of medical institutions (for example, clinic number 6 in the city of Uralsk, West Kazakhstan region)
by: B. B. Sukhanberdina, et al.
Published: (2020-03-01)

The future of advertising market in Russia in the context of globalization
by: N V Trubnikova
Published: (2013-12-01)

SPECIFIC ADVERTISING ACTIVITY OF ENTERPRISES OF CONFERENCE-ARRANGING BUSINESS
by: Anna S. Melekhova
Published: (2017-09-01)

Political Communications: New Opportunities and Technologies
by: N V Opanasenko
Published: (2013-12-01)

Theories of Communications in Managing Industrial Enterprises: Advantages and Disadvantages Теории коммуникаций в управлении промышленными предприятиями: преимущества и недостатки
by: Tertychko Tetiana
Published: (2013-07-01)

MARKETING COMMUNICATIONS REGIONAL SMALL RETAILERS IN TERMS OF DIGITAL TRANSFORMATION
by: Svetlana Mikhaylovna Sapozhnikova
Published: (2018-12-01)

Information and communication ensuring of activity of bodies of state power: theoretical aspects
by: J. N. Shestun, et al.
Published: (2020-01-01)

CYCLIC NATURE OF MARKETING PARADIGMS
by: Yuliya V. Syaglova
Published: (2017-09-01)

Space and Time in Japanese Business
by: Y. B. Stonogina
Published: (2012-06-01)

Факторы восприятия селебрити в коммуникации по вопросам здоровья о ВИЧ
by: Любовь Викторовна Шантырева, et al.
Published: (2022-03-01)

Analyses of efficiency of marketing strategies of advance of bank products Анализ эффективности маркетинговых стратегий продвижения банковских продуктов
by: Lepeiko Tatyana I., et al.
Published: (2012-01-01)

Measurements of Communication Links of Modern Political Communication in Internet
by: N V Opanasenko
Published: (2015-12-01)

Perspectives and Limitations of Neuromarketing Research Methods
by: A. Yu. Nedelko
Published: (2019-01-01)

Использование прайминга и телебренда в СМИ, как одни из видов маркетинговых технологий.
by: Н. А. Урузбаева, et al.
Published: (2015-09-01)

Organizational-economic aspects of innovative technologies in the field of pharmacy
by: E E Loskutova, et al.
Published: (2011-09-01)

Essence and Principles of Realisation of Integrated Marketing Communications Суть и принципы реализации интегрированных маркетинговых коммуникаций
by: Kozhukhovskaya Raisa B.
Published: (2013-03-01)

Либерализм, фактичность и пространство коммуникаций
by: M. Buzsky
Published: (2013-06-01)

INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS
by: V. Starostin, et al.
Published: (2019-02-01)

INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS
by: V. Starostin, et al.
Published: (2017-01-01)

COMMUNICATION AS A TOOL EXCHANGE OF INFORMATION AND «Soft Power»
by: V. Ukolov, et al.
Published: (2019-02-01)

COMMUNICATION AS A TOOL EXCHANGE OF INFORMATION AND «Soft Power»
by: V. Ukolov, et al.
Published: (2016-04-01)

MARKETING COMMUNICATIONS IN SOCIAL MEDIA: PROBLEMS AND PERSPECTIVES
by: Yu. N. Slugina
Published: (2017-10-01)

CLASSIC MEDIA TRANSFORMATION PROCESSES AND ORIGIN OF NEW MEDIA SYSTEM SEGMENT IN EUROPE
by: J. O. Moskvina
Published: (2016-11-01)

Advertising communication in small and medium-sized businesses
by: N N Kim
Published: (2014-12-01)

Brand Role in Organization of the Integrated Marketing Communications Роль бренда в организации интегрированных маркетинговых коммуникаций
by: Bykhova Elena N.
Published: (2012-06-01)

ON THE ISSUE OF PROFESSIONALISM IN POLITICAL JOURNALISM
by: A. Y. Kolianov
Published: (2016-12-01)

MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS
by: Vladimir M. Kiselev, et al.
Published: (2017-09-01)

Coalition models of international communications in context of global governance (case of BRICS)
by: Felix Izosimovich Sharkov, et al.
Published: (2018-12-01)

Social Regulation of Organizational Communications in the Context of N. Luhmann's Autopoiesis Theory
by: E G Vishnevetskiy
Published: (2011-12-01)

Formation of the advertising budget of the enterprise in the course of marketing communications Формирование рекламного бюджета предприятия в процессе маркетинговых коммуникаций
by: Polyakova Yana A.
Published: (2012-01-01)